You can make posts building up excitement for your competition. Give your audience a glimpse of what happens behind the scenes of your business and share a photo or video of you hard at work. Find a gorgeous, funny, or inspiring photo and share it with your audience. Share an infographic with helpful tips or information for your audience. Chances are your audience has the same problem. Give them a shout out and share why you’re grateful or them. Needless to say, I was very limited on time. Content won’t always look the way you intend it to look. A post shared by Tyler J. McCall (@tylerjmccall) on Jan 26, 2019 at 6:55am PST. A quick Google search will direct you to resources with the dates of holidays recognized by your country or religion. You are hurting someone else with the help of social media. Did you achieve a certain goal? Are you hosting or attending a special event? You’re also granting certain permissions to the platforms you post on. You can share a quote, a story, or even a funny anecdote that provides some light-hearted wisdom. It allows you to both schedule and post across multiple networks. A social media schedule helps any Social Media managers to schedule posts, manage, and analyze content over various social media platforms with a single tool. A content calendar will allow you to consistently post engaging content every day which will help you grow your following and increase engagement with... 65 Social Media Questions to Increase Engagement, 2020 Holidays + Fun, Weird and Special Dates, Privacy | Terms | Disclaimer | Sitemap | Affiliates | Contact. PRO TIP: Make sure you use daily hashtags on the appropriate day. For example, a Chiropractor could post, “Fill in the blank: my favorite health and wellness magazine is __________.”. Don’t forget to include a link to a conversion-optimized landing page where your followers can purchase the product or service. Think outside the box and beyond the obvious holidays like Black Friday. Ideally, you should custom-write a paragraph describing the benefit to somebody from reading your post. Make a post announcing that people can ask you anything for the next 30 minutes. “If you could” questions are a lot of fun and you can get really creative with what you ask. I’ve broken the 100 social media content ideas out into ten different categories to make it easier for you to mix up your content. According to Hubspot, what-posts are risky, and they are social low-performers: What-posts were the riskiest format, showing a high variance of 13.45%. Audiences on Snapchat and Facebook can produce stories there, too. As social media algorithms increasingly move away from the reverse chronological timelines of the past and towards relevance-based curation, social media marketers must continually refine their tactics in creating high-quality content and maximizing … You’ll be amazed at the wonderful content they share. Share a fun fact about you (or your company history) that not everyone knows and allows your audience to get to know you better. Social Networks: Facebook, Twitter, LinkedIn. ——— How to enter: 1️⃣ Follow me @lailaloves? When you post on social media, you are not only sharing content with the Internet publicly. Subscribe to our newsletter and get social media resources send to your inbox. The more you run interesting and worthwhile competitions, the more people will take note of your social posts. This rewards your followers and gives them a great incentive to keep following you and engaging with your content. Facebook has a polling feature you can use when making a status update and Instagram has a polling feature within Stories. Take a look at the analytics from your website and social channels to identify your most popular content. Headed to a big industry conference? There are 3.34 billion active social media users around the world. The key to this is ensuring that you credit any user-generated content you share. If you sell handmade lip balm and have a personalized touch to your packaging, highlight that with an unboxing video. To ensure maximum results from these 100 post ideas, I want to share a few social media marketing tips. Luckily, you don’t have to get involved in polarizing topics to take advantage of trending news. They don’t post solely to promote their products. Images are critical. Unfortunately, Twitter and Facebook have become extremely difficult to gain new followers and reach your existing followers with organic posts. The data is broken down by platform, overall engagement and industry and is similar to research in the AMA’s own Journal of Marketing.. And remember, perseverance, not perfection, is the key to success on social media. Allow a customer, industry peer, employee, or influencer in your niche to take over your social media account for a period of time and make posts on your behalf. Oftentimes an open-ended AMA results in no questions so get the ball rolling and give your audience a specific topic or a sample question they can ask. Who is your go-to source for information? With so many people on social media, it provides an excellent platform for businesses to engage with their audiences. Some, like Twitter, specialize in sharing links and short written messages. Share an educational or informative article related to your niche topic or industry. They will feel so special and be grateful for the social media attention. Meaning, only 20% of your social media posts are promoting your own content, products or services. Another important consideration is the need to be social. The best way to ensure you’re posting fresh new content on social media on a consistent basis is to use a content calendar. Share a mistake you typically see your customers or competitors make. Encourage your audience to share your content with others or create a specific post on social media. The idea is to ask your followers a relevant question, that makes them think carefully about their views on a particular topic or situation. Share your core values, your strengths, and how you help others or offer up some fun facts to help your audience get to know you or your business better. What’s your favorite online course related to your niche? You can plan for holidays and recurring annual events, but you can’t plan for significant news events, trending topics, or viral videos. It always left me feeling overwhelmed and inadequate. Updated on December 19, 2019 Social media is a phrase we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat, and others. This list is complete with 100 content ideas of what to post on social media and each idea includes examples to get your creative juices flowing. Obviously, you’ll need to customize the content to fit your brand identity and your ideal audience, but nearly all of the ideas in the list below can be adapted for your unique business. You could make some promotional, others instructional, and you could post some videos purely for entertainment value. Plus, my posts were uninspired and sporadic and I wasn’t getting the results I wanted from my social media marketing efforts. The video doesn’t have to be your own, but make sure you give proper credit and tag the video creator. The key to this or that questions is to keep them simple. Let your audience in on what you’re currently reading or learning. How are you spending your Sunday? Just make sure that you have the rights to any video you upload – don’t share copies of the latest Hollywood blockbusters via your company social accounts. Tell a story about how it solves a problem, saves time, or saves money for your ideal customer. For example, if you sell t-shirts you could ask your customers to share a photo on social media of them wearing one of your t-shirts. List building is so important so share a worksheet, checklist, cheat sheet or other printable your audience can download for free from your website in exchange for their email address. This helps build your credibility and gives your audience social proof to what you’re trying to sell. Share an interesting photo asking your followers to comment with their funniest or most creative caption. The 100 social media post ideas will work for any type of business. A screenshot image is a great way to repurpose text-only posts from Twitter, but you can screenshot any text. What’s your favorite YouTube channel related to your niche? Hopefully, you will also include the post’s feature image. Share a quote, case study or video from a satisfied customer. For instance, if you include good photography in your blog posts, share these in those social posts that promote your blog posts. Share an article, podcast, video, TV show, industry event, etc. Often Engagement Posts will look at the bigger picture, revolving around the brand rather than any individual product. A post shared by Women & Whiskies (@womenandwhiskies) on Feb 27, 2019 at 3:18pm PST. This makes sense since the type of person that uses each social media network varies. Your before and after photos can be as simple as cleaning up your desk or as elaborate as sharing your weight loss journey. Chances are a large percent of your followers have never seen it. You can consider your engagement posts your default posts. They are very personal and intimate photos of you that make your followers feel like they’re part of your life. A video demonstrating something is a fantastic way to position yourself as an expert and provide exceptional value to your audience. People love visual social media. You don’t have to put your personal life on display. When you plan your social media content, be sure to leave room to post about unforeseen news and events as they occur. Amazing!”, Stephanie said, “You have saved me at least 40 hours of work (if not more) and it was worth every single penny.”. These people invest their time with you, and you need to reward them accordingly. Getting personal works best on Instagram and Facebook. Then list 4 or 5 options for your audience to choose from. In summary, B2B companies should posts more during working hours on weekdays. To help you develop a simple strategy and process be sure to watch this video tutorial: 5-Step Social Media Strategy for Busy Entrepreneurs. Share a super simple hack to a common problem your ideal customer faces. Posts continue to get engagement for days afterward, just at a slower clip. Unboxing videos work best for electronics and kids toys, but they can work for any product. Have you discovered a simple solution to solve a problem you’ve experienced? Run a 1-day flash sale ONLY for your social media followers. Figuring out what to post on social media can be a daunting and time-consuming task. Share one of your products or services. Did you know that photos and videos get more comments, likes, and shares on social media than plain text posts? If you have employees who help make your business great, share them with the world! Indeed, the quickest-growing social network, Instagram, relies on the visual component of its members’ posts. The same platform can be used for entirely different types of content. You can print it out and keep it next to the computer for quick reference when you’re creating social media content. I’m Angie. Whether it’s a fiction novel, a nonfiction self-help book, an educational resource or online course, your audience wants to know what you’re reading or listening to in your free time. you can enter as many times as you like! And those don’t even scratch the surface of the completely strange days like National Pirate Day and National Shower with a Friend Day! Screenshots can often achieve this. Share a motivational quote, story, or video and use the #MotivationMonday hashtag in your update. This also works great as a Live video broadcast and you can answer people’s questions in real-time. Share a product or service you love and your audience will benefit from. If you represent a company, share the company values. They want a glimpse of your personal life and a taste of your personality. Not only do your followers want to learn your expert tips and secrets, but they also want to know how and where you unwind after a long day. ... We might be biased, but we think Hootsuite is the best social media scheduler. Social media isn’t the place for long-winded stories, detailed explanations, or rambling paragraphs. Polls are similar to questions, but you don’t give your followers an opportunity to record their answer. For a complete listing of all holidays, weird days, and observances for 2020, click here. Solve their problem and share your solution! For example, you don’t want to promote your own products or content five days in a row or share nothing but quotes for weeks on end. Asking questions is an outstanding way to increase engagement on your social media profiles. But now, I believe it’s time to reconsider these studies. For example, each channel has different dimension requirements for images and video. Whatever milestone you’ve hit, celebrate it on social media and share it with your audience. Just make sure you take the photo against a plain background. Timely topics are more difficult to automate and schedule in advance. No pressure, right? First, keep in mind that you want to post a wide variety of content on social media. The social media is pretty one sided and will take up your side at first. Make sure that these are just part of your posting mix, and don’t use them exclusively (or even just mixed with product promotions). I often share this mantra with my audience to offer a reminder that success takes time and hard work. A post shared by Jasmine Star (@jasminestar) on Jan 20, 2019 at 10:22pm PST. For example, LinkedIn is a platform for finding careers and posting about … What are customers saying about it? I’m suggesting you give away your “secrets” to your audience and share your favorite things related to your niche. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. Share a challenge you’re currently facing in your business or personal life. Such types of Social Media are used to associate with individuals (and brands) on the web. However, you do have to be careful. Your feed will become a snooze-fest, so be sure to mix up the type of content you’re sharing. In fact, of all the different types of posts I’ve made throughout my career, questions consistently generate the most comments. Now that you know what to post, it’s time to create a strategic plan and get a process in place to help you quickly create and schedule social media content. Or maybe you’re a network marketer or an affiliate for essential oils. You can give them free advice, conduct an audit, answer questions, etc. If your niche is news, entertainment, or tech, what-posts may be valuable on social media. In fact, BuzzSumo found that posts with a photo received 2.3 times more engagement than posts without a photo. Influencer Marketing Hub » Influencer Marketing » 18 Types of Social Posts to Keep Your Followers Interested. In the case of a business, behind-the-scenes images or videos help to humanize the place for potential customers – they emphasize that customers are served by people, not faceless robots. I hope you found these 100 social media post ideas and additional social media marketing tips helpful. Contrary to popular belief, you don’t need to post 3 – 5 times a day to get results. For some people, that means posting once a day. This means that your post will be competing with hundreds of posts at best. If you’re a chiropractor, flat lay your top-selling supplements or essential oils. For instance, they might invite their followers to send in images, and then the business shares them as their Photo of the Day. Just be sure to give them credit and tag them in the photo. Don’t forget to tag them in the post! Angie Gensler is passionate about teaching entrepreneurs how to grow their business using social media and digital marketing...without the hustle and overwhelm. Instagram and LinkedIn both have some outstanding features that allow you to find and reach your ideal audience, making them a better use of your time. The target audience is the sole determinant of the best time. Be a source of joy and laughter with a funny meme, joke, or story. The lifespan of an article is different from the active lifespan of a social media post itself. Social Media Marketing Tips. You don’t need a long introduction, simply list two items and let the debate unfold. Social media is any digital tool that allows users to quickly create and share content with the public. Get your audience commenting with simple questions like “What’s your favorite restaurant” or “What’s your all-time favorite movie”? Share a recent disappointment or “failure” in your business or personal life and how you overcame it. The longer social media users actively access the information, the more discussion it generates and the greater the social media … Don’t forget to thank you audience from time-to-time and share your genuine appreciation. Throwback Thursday is one of the oldest and most widely used daily hashtags. Share your thoughts on it or share an article with an interesting perspective. If you don’t create content then share a new product! 65 Social Media Questions to Increase Engagement. Inspiring quotes tend to get a lot of likes and shares on social media. This can be as simple as a quote from a great article, but be sure to include the link. Social media is a vital tool for any digital marketing campaign. Sometimes they may just share a link to the latest post with a brief description. The most significant hurdle many people who operate corporate social accounts face is overcoming the perception that a social account exists solely to sell a product. Not only will they help you grow your audience, but they’ll spark new content ideas. B2C companies should post more … As with personal photographs, workplace behind-the-scenes shots help establish authenticity and trustworthiness. There is a surprisingly large number of post types you could consider for your post. You need to vary your posts to maximize social engagement. I spent less than one hour a week creating content and the engagement, followers, and traffic came rolling in. Do you have a favorite charity or cause you support? For example, National Breast Cancer Awareness Month, Nurses Week or National Donut Day. They include salient facts, visible at a glance. You can schedule posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week. Giveaway is International ? Successful social media users vary the types of social posts they make. People are always looking for ideas on how to make small improvements to their lives. ——— Giveaway ends January 9th ?? Obviously, you only want to share appropriate personal photographs – it is not a good idea to share images of management drunk at last year’s Christmas party, for instance. For example, “I’m thinking of creating a new e-book. If you’re running a sale make sure to promote it on social media. Although social media polls are highly unscientific, they can give a general idea of your audience’s views on a particular topic – although you must remember that any self-selected poll will always give biased answers. If your livestream is not exciting and/or entertaining, people will not return for your next broadcast. However, limit these posts to perhaps no more than 10% of your entire posting output. However, you are committing the greatest sin by doing so. If you found this post helpful, please leave a comment below and let me know! ml_webform_994720('animation', 'fadeIn'); Chances are your audience will love them as well. Ask your followers to share their predictions about a trend within your industry or a current event. YouTube exists exclusively for video posts, and most of the other networks now encourage you to make video social posts as well. Don’t forget to promote it. These type of posts work well as video content, but if you’re not comfortable on video make sure you include a photo with your posts to get more engagement. Here’s a quick video overview of how scheduling works in Hootsuite’s post … Some social networks let you add a tiny gallery of images.Images with faces are powerful attention grabbers. It is essential that your livestream provides information of interest to your audience. If you’re out and about exploring your city, whether it’s in nature or an urban area, share it! One way to build engagement is to create a competition for your followers. You can provide value by being the expert and sharing actionable tips and advice. Many of the best quote/meme posts go one step further and include a graphic showing the relevant phrase, often with a thought-provoking background image. This is particularly important to pay attention to if you schedule your posts far in advance. This is particularly the case if you can think of a relevant, but contentious, topic. Then, select one person, schedule the broadcast, and promote it with additional posts to encourage your audience to attend. For example, savoring a glass of wine when you cook dinner, lounging in the bath while your spouse handles the bedtime routine, or watching the Bachelor when you should be working. Do you have a t-shirt, coffee mug, or other item with a fun quote or saying on it? Make a post about it and tag the location and the event (if possible) to get more engagement and followers! This works insanely well for massive influencers and Instagram celebs, but friendly “selfie” photos can work for small business owners as well. Sharing your struggles with your audience cultivates trust and builds a deeper connection with your audience. Remember that the most popular social media gather huge audiences and are still gaining new users daily. Check out this Instagram post from Casper: A picture is worth a thousand zzzs. Competing in your first-ever 5K race? In business, social media is used to market products, promote brands, connect to current customers and foster new business. You want your engagement posts to pique your followers’ interest, perhaps their curiosity, without perceiving them as a promotion for your products. For example, if you own a travel agency, share your best tips on how to quickly navigate airport security. They make it easier to plan posts ahead of time, and make sure you're posting at the best times. Watch this video to learn my process to quickly curate great articles and automate posting. Share something on your bucket list that you would love to do someday! People liked to be kept up-to-date with what happens around them. Social media can be a good place to help you find a job on sites such as LinkedIn, but be careful about what you post. If they own a business be sure to feature their business and tag them in the post. Whether you use paid or free images, look for interesting pictures that have some relevance to the message you are trying to get across. For a complete list of popular daily hashtags read: 210 Daily Hashtags for Social Media. There can be no doubt. In this guide, we’ve rounded up the best times to post on social media platforms. These content ideas will work great on all the traditional social media channels – Instagram, Facebook, Twitter, and LinkedIn. var ml_webform_994720 = ml_account('webforms', '994720', 'i4z7w8', 'load'); Second, you want to be consistent with your post frequency. You could share an article or offer your opinion. Or, share a photo or video of you achieving a bucket list item. Test new ideas with your audience by posting a poll. In the … Out of necessity, I had to leverage traffic strategies that didn't consume all of my time or money. The calendar contains daily social media post ideas planned out for you, including holidays and national days that are perfect to celebrate on social media. Not only are these type of posts entertaining, but they are an excellent way to spark engagement. WINNER HAS BEEN ANNOUNCED ON IG STORIES ?2019 GIVEAWAY? No matter your niche, you can find a day to celebrate. Give them a shout out using an @mention and thank them. Most experts recommend following the 80/20 rule. These posts reward your followers for their engagement. For example, “Who do you think will win the 2020 presidential election?”. A few brands are even now uploading posts that take advantage of their followers’ VR equipment. Bonus points if you include key takeaways and a link for your followers to get their own copy. Give your audience a teaser of what they’ll learn or what problem you’re solving in the post. The cheapest and easiest way to source images for your posts is with stock photography. Tell a story about your top-selling product or service. Share a recent win or success in your business or personal life. Consider paying for images from a photo library if that is within your budget. Livestreaming on Facebook, Instagram, and other relevant social platforms is becoming necessary for businesses wanting to be part of the social scene. If the majority of your followers live in the United States, stick with United States holidays. I could never shake that “I’m failing at this” feeling. Don’t have time to design photos or create videos? Sprout Social’s updated listings offer data on Facebook, Twitter, Instagram and LinkedIn. They want to ensure that they are not dealing with corporate drones – they are interested in the personalities behind the company. People love to see their own content shared online. Best of luck my loves! And with 66% of the UK population actively using social media, businesses are taking advantage of these platforms to enhance their visibility and popularity. I know I have. Be prepared for silly answers in your comments, if you misjudge your question, however. So, platforms are where content is published but they do little to explain what and why we post. I could share my video detailing my simple hack to get more traffic from Pinterest to help solve this problem. Favorite health and wellness magazine is __________. ” likes, and traffic feature you can some... 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